《东方剑桥应用英语系列：西方社会礼仪与文化》详细介绍了西方社会的礼仪规范和相关文化背景，旨在帮助人们在对外交往中充分展现中国公民良好的礼仪素养和精神面貌。全书共分为12章，内容涵盖了西方礼仪文化概述、见面礼仪、人际交往礼仪、文书礼仪、公共场所行为礼仪、餐饮礼仪、着装礼仪、婚俗礼仪、丧葬礼仪、商务礼仪、禁忌礼仪和体态礼仪。《东方剑桥应用英语系列：西方社会礼仪与文化》在介绍西方社会礼仪规范的同时深入挖掘其后的文化根源和背景知识，每一章正文之后的情景对话和补充阅读材料都尽量保持了英语的原汁原味，有助于读者在阅读中学习地道的语言。
《东方剑桥应用英语系列：西方社会礼仪与文化》可作为高校学生的选修课教材及英语、对外汉语等专业的拓展课程教材，也可作为课外阅读书籍，同时也适合出国留学人士和广大英语爱好者学习使用。
Chapter 1 Outline of Western Culture and Etiquette 西方文化礼仪概述
Intensive Reading
1.1 The Conception of West
1.2 What Is Culture?
1.3 The Cultural Logic of Westerners
1.4 What Is Etiquette?
Vocabulary
Situational Dialogues
Supplementary Reading
2.1 Forms of Address
2.2 Ways of Daily Greetings
2.3 Courtesy of Introduction
2.4 Ways of Saying Goodbye
2.5 Handshaking, Social Kissing and Hugging
Exercises
Chapter 1 Outline of Western Culture and Etiquette 西方文化礼仪概述
Intensive Reading
1.1 The Conception of West
1.2 What Is Culture?
1.3 The Cultural Logic of Westerners
1.4 What Is Etiquette?
Vocabulary
Situational Dialogues
Supplementary Reading
Chapter 2 Etiquette of Greetings 见面礼仪
2.1 Forms of Address
2.2 Ways of Daily Greetings
2.3 Courtesy of Introduction
2.4 Ways of Saying Goodbye
2.5 Handshaking, Social Kissing and Hugging
Exercises
Situational Dialogues
Supplementary Reading
Chapter 3 Etiquette of Interpersonal Communication 人际交往写礼仪
Intensive Reading
3.1 Ladies First
3.2 Paying a Visit
3.3 Giving and Receiving Gifts
3.4 Phone Calling Etiquette
3.5 Four Dynamic Terms of Courtesy
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading
Chapter 4 Etiquette of Practical Writings 文书礼仪
Intensive Reading
4.1 Invitations
4.2 Letters
4.3 Thank-you Note
4.4 Email and Fax Etiquette
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading
Chapter 5 Etiquette of Behavior in Public Places 公共场所行为礼仪
Intensive Reading
5.1 Personal Space
5.2 The Use of Cell Phones in Public
5.3 At Concerts
5.4 Riding Public Transportation and Cars
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading
Chapter 6 Dining Etiquette 餐饮礼仪
Intensive Reading
6.1 The Table Setting
……
Chapter 7 Dressing Etiquette 着装礼仪
Chapter 8 Wedding Etiquette 婚俗礼仪
Chapter 9 Funeral Etiquette 丧葬礼仪
Chapter 10 Business Etiquette 商务礼仪
Chapter 11 Taboos in Western Culture and Etiquette 禁忌礼仪
Chapter 12 Etiquette of Body Language 体态礼仪
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