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管理（第10版，双语教学版） 
定 价：48 元
9 7 4 8 7 7 6 1 3 1 5 5 7  《管理》（第10 版，双语教学版）主要讲述企业的创办与发展以及运营管理等商学知识，具体内容包括企业的组织形式，小企业、创业企业和特许经营，管理的本质，组织、团队和沟通，服务与生产运营管理。本书保留了原版书中全部英文及其教材要素，编者对目录以及部分专业词汇进行了翻译，书中还引用了一些新鲜有趣的商业案例、习题，语言简练，通俗易懂。
《管理》（第10 版，双语教学版）摘编自Business: A Changing World（10e）一书，该书是美国同类书市场领导品牌。加州大学伯克利分校等多所著名大学选择该书作为通识课商学导论的教材，并对本书的教学实用性持一致好评。*作者O.C. 费雷尔教授，曾担任美国营销协会学术委员会主席，其研究领域包括全球商业、市场营销和商业伦理
作者O.C.费雷尔教授，曾担任美国营销协会学术委员会主席，其研究领域包括全球商业、市场营销和商业伦理。他致力于开发教学资源以让学生和教师更好地理解日趋复杂的全球商业环境，并在教学过程中采用本书作为教材，通过与学生和其他教师的沟通深入了解商学导论课程的教学需要，这使本书有机会得以不断改进。其妻子琳达·费雷尔教授为本书第三作者，现任市场营销科学学会主席，曾在麦当劳和必胜客的广告公司负责其广告培训、市场营销管理工作，丰富的实践经验使得她对市场营销及商业伦理有着独到的见解和深刻的洞察。杰弗里·赫特为圣保罗大学金融学教授，主要讲授投资学、公司理财和战略管理课程。他拥有深厚的全球商业开发的背景，尤其是环球金融市场和贸易关系方面。其所著教材曾被翻译成14种语言畅销31个国家。 CHAPTER 1 第1章 Options for Organizing Business 2 企业的组织形式 Enter the World of Business 进入商业世界 Shareholder Activism 3 股东激进主义 Introduction 4 引言 Sole Proprietorships 4 独资企业 Advantages of Sole Proprietorships 5 独资企业的优势 Disadvantages of Sole Proprietorships 6 独资企业的劣势 Partnerships 8 合伙企业 Types of Partnership 9 合伙企业的类型 Articles of Partnership 9 合伙条款 Advantages of Partnerships 10 合伙企业的优势 Disadvantages of Partnerships 12 合伙企业的劣势 Taxation of Partnerships 13 合伙企业的税负 Corporations 14 公司 Creating a Corporation 14 公司的创建 Types of Corporations 15 公司的类型 Elements of a Corporation 17 公司要素 Advantages of Corporations 19 公司的优势 Disadvantages of Corporations 20 公司的劣势 Other Types of Ownership 21 其他的所有权形式 Joint Ventures 21 合资企业 S Corporations 21 S 公司 Limited Liability Companies 22 有限责任公司 Cooperatives 22 合作社 Trends in Business Ownership: Mergers and Acquisitions 23 企业所有权的发展趋势 ：合并与收购 So Youd Like to Start a Business 26 Review Your Understanding 27 Revisit the World of Business 28 Learn the Terms 28 Check Your Progress 28 Get Involved 28 Build Your Skills: Selecting a Form of Business 29 Solve the Dilemma: To Incorporate or Not to Incorporate 29 Build Your Business Plan: Options for Organizing Business 30 See for Yourself Videocase: PODS Excels at Organizing a Business 30 Team Exercise 31 CHAPTER 2 第2章 Small Business, Entrepreneurship, and Franchising 32 小型企业、创业企业和特许经营 Enter the World of Business 进入商业世界 Chobani Yogurt Fights for Dominance in the Yogurt Market 33 乔巴尼抢占酸奶市场 Introduction 34 引言 The Nature of Entrepreneurship and Small Business 34 创业企业和小型企业的实质 What Is a Small Business? 35 什么是小型企业 The Role of Small Business in the American Economy 36 小型企业在美国经济中扮演的角色 Industries That Attract Small Business 38 吸引小型企业的行业 Advantages of Small-Business Ownership 40 小型企业的优势 Independence 40 自主性 Costs 41 成本 Flexibility 41 灵活性 Focus 41 专注 Reputation 41 声誉 Disadvantages of Small-Business Ownership 41 小企业的劣势 High Stress Level 42 高压力 High Failure Rate 42 高失败率 Starting a Small Business 44 小型企业的创办 The Business Plan 44 商业计划 Forms of Business Ownership 45 企业所有权形式 Financial Resources 45 融资来源 Approaches to Starting a Small Business 47 创办小型企业的方法 Help for Small-Business Managers 49 小型企业管理者可获得的帮助 The Future for Small Business 50 小型企业的未来 Demographic Trends 50 人口发展趋势 Technological and Economic Trends 51 科技与经济趋势 Making Big Businesses Act Small 52 大公司如何像小型企业那样行动 So You Want to Be an Entrepreneur or Small-Business Owner 53 Review Your Understanding 53 Revisit the World of Business 54 Learn the Terms 54 Check Your Progress 55 Get Involved 55 Build Your Skills: Creativity 55 Solve the Dilemma: The Small-Business Challenge 56 Build Your Business Plan: Small Business, Entrepreneurship, and Franchising 57 See for Yourself Videocase: SonicA Successful Franchise with an Old-Fashioned Drive-In Experience 57 Team Exercise 58 CHAPTER 3 第3章 The Nature of Management 60 管理的本质 Enter the World of Business 进入商业世界 The Importance of Middle Managers 61 中层管理者的重要性 Introduction 62 引言 The Importance of Management 62 管理的重要性 Management Functions 63 管理的职能 Planning 63 规划 Organizing 67 组织 Staffing 67 人员配置 Directing 68 指导 Controlling 69 控制 Types of Management 70 管理的类型 Levels of Management 70 管理层级 Areas of Management 73 管理的领域 Skills Needed by Managers 75 管理者需要的技能 Technical Expertise 75 专业技能 Conceptual Skills 76 概念化技能 Analytical Skills 76 分析技能 Human Relations Skills 76 人际交往技能 Leadership 76 领导力 Employee Empowerment 79 员工授权 Decision Making 79 决策制定 Recognizing and Defining the Decision Situation 80 识别和界定决策情形 Developing Options 81 制订可选方案 Analyzing Options 81 分析可选方案 Selecting the Best Option 82 选择最佳方案 Implementing the Decision 82 执行决策 Monitoring the Consequences 82 监测效果 Management in Practice 82 实践中的管理 So You Want to Be a Manager 84 Review Your Understanding 84 Revisit the World of Business 85 Learn the Terms 85 Check Your Progress 85 Get Involved 85 Build Your Skills: Functions of Management 86 Solve the Dilemma: Making Infi nity Computers Competitive 87 Build Your Business Plan: The Nature of Management 87 See for Yourself Videocase: Planning Drives the Success of Ford Fusion 88 Team Exercise 89 CHAPTER 4 第4章 Organization, Teamwork, and Communication 90 组织、团队和沟通 Enter the World of Business 进入商业世界 CarMax Uses Decentralized Structure to Support Teamwork 91 车美仕采用分权式组织结构加强团队合作 Introduction 92 引言 Organizational Culture 92 企业文化 Developing Organizational Structure 94 制定组织结构 Assigning Tasks 95 任务的分配 Specialization 95 专业化 Departmentalization 96 部门化 Assigning Responsibility 99 责任的分配 Delegation of Authority 100 授权 Degree of Centralization 100 集权程度 Span of Management 102 管理幅度 Organizational Layers 102 组织层级 Forms of Organizational Structure 103 组织结构的形式 Line Structure 103 直线式结构 Line-and-Staff Structure 104 直线参谋式结构 Multidivisional Structure 104 多事业部制结构 Matrix Structure 105 矩阵式结构 The Role of Groups and Teams in Organizations 106 小组与团队在组织中的角色 Committees 107 委员会 Task Forces 107 特别工作组 Teams 107 团队 Communicating in Organizations 109 组织中的沟通 Formal Communication 110 正式沟通 Informal Communication Channels 111 非正式沟通渠道 Monitoring Communications 111 对沟通的监控 Improving Communication Effectiveness 112 提高沟通效率 So You Want a Job in Managing Organizational Culture, Teamwork, and Communication 113 Review Your Understanding 113 Revisit the World of Business 114 Learn the Terms 114 Check Your Progress 114 Get Involved 115 Build Your Skills: Teamwork 115 Solve the Dilemma: Quest Star in Transition 116 Build Your Business Plan: Organization, Teamwork, and Communication 116 See for Yourself Videocase: Zappos Creates Organizational Structure and Culture with Teams 117 Team Exercise 117 CHAPTER 5 第5章 Managing Service and Manufacturing Operations 118 服务与生产运营管理 Enter the World of Business 进入商业世界 Manufacturers Use Remote Monitoring Systems to Detect 制造厂商采用远程监控系统发现问题 Problems 119 Introduction 120 引言 The Nature of Operations Management 120 运营管理的本质 The Transformation Process 121 转化过程 Operations Management in Service Businesses 121 服务型企业的运营管理 Planning and Designing Operations Systems 125 运营系统的规划和设计 Planning the Product 125 产品规划 Designing the Operations Processes 126 运营流程的设计 Planning Capacity 127 产能规划 Planning Facilities 128 设施规划 Sustainability and Manufacturing 131 可持续发展与制造 Managing the Supply Chain 132 供应链管理 Purchasing 133 采购 Managing Inventory 133 库存管理 Outsourcing 135 外包 Routing and Scheduling 137 生产路径和日程安排 Managing Quality 138 质量管理 International Organization for Standardization (ISO) 140 国际标准化组织 Inspection 141 检查 Sampling 141 抽样 Integrating Operations and Supply Chain Management 142 运营和供应链管理的整合 So You Want a Job in Operations Management 143 Review Your Understanding 143 Revisit the World of Business 144 Learn the Terms 144 Check Your Progress 144 Get Involved 145 Build Your Skills: Reducing Cycle Time 145 Solve the Dilemma: Planning for Pizza 146 Build Your Business Plan: Managing Service and Manufacturing Operations 146 See for Yourself Vidoecase: Home Run Inns Operational Excellence Propels It to Top Spot 147 Team Exercise 147 Notes 148 注释 Glossary 154 术语表 Photo Credits 159 图片版权
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