工作型PPT设计思维

定　　价：89 元

• 作者：福甜文化
• 出版时间：2021/6/1
• ISBN：9787111678540
• 出 版 社：机械工业出版社

• 中图法分类：TP317.1 
• 页码：192
• 开本：16开

内容简介

工作型PPT设计思维 根据笔者多年的PPT 实际设计经验编写而成，系统地介绍了工作型PPT 设计的思维模式、常用方法以及布局手法和技巧，以帮助每一位读者建立一套真正属于自己的PPT 设计体系和思维逻辑。
工作型PPT设计思维 共8 章，分别为掌握工作型PPT 的基本思路，打造受众易记的PPT，厘清3 大内在关系，PPT 素材的绘制与搜索，PPT 视频、背景视频的处理与应用，在PPT 中使用图表，PPT 版式布局的3 块设计和页面细节设计的14 个技巧。
工作型PPT设计思维 适用于了解PPT 软件操作的行业基础学员，如审计、会计、人事、部门主管、国企员工、学生、PPT 爱好者和PPT 自学者等阅读。同时，也可以作为中、高级PPT 设计人员的参考书和培训机构的培训手册。

目 录

目 录
前言
第1 章 掌握工作型PPT 的基本思路·································································· 1
1.1 如何组织具有强吸引力的幻灯片·························································· 2
1.1.1 善用ZLSZ 模式················································································· 2
1.1.2 聚焦受众关心的问题·········································································· 3
1.1.3 提出解决深层次问题的办法································································ 4
1.1.4 展示具体数据···················································································· 5
1.2 具有说服力的论据的选择与来源·························································· 7
1.2.1 具有说服力的论据的选择··································································· 7
1.2.2 论据的来源······················································································· 9
1.2.3 不被信任的论据来源·········································································12
1.3 使用视觉工具·························································································12
1.3.1 选择图形的注意要点·········································································13
1.3.2 图形优于文字的原因·········································································15
1.4 不要被网站的PPT 模板误导································································17
1.5 把握流行的PPT 设计风格····································································18
1.5.1 当下流行的PPT 设计风格·································································18
1.5.2 未来可能流行的PPT 设计风格···························································22
1.6 彩排与模拟计时·····················································································23
1.7 实现GIF/重复动作动画·········································································25
第2 章 打造受众易记的PPT··············································································28
2.1 如何讲好故事·························································································29
2.1.1 讲好故事的7 要素············································································29
2.1.2 故事的来源······················································································30
2.1.3 故事的层级推进················································································31
2.2 段落划分·································································································32
2.2.1 段落标题与内容的差异······································································33
2.2.2 视觉分段··························································································36
2.2.3 段落分页··························································································40
2.3 提炼要点································································································ 42
2.3.1 要点提取与凸显··············································································· 42
2.3.2 设置字体颜色·················································································· 44
2.3.3 要点聚焦························································································· 46
2.4 选择侧重点···························································································· 49
第3 章 厘清3 大内在关系················································································· 51
3.1 厘清演讲稿或报告的内在关系····························································· 52
3.1.1 根据内容划分PPT 目录层级······························································ 52
3.1.2 提取段落标题·················································································· 56
3.1.3 提取文眼························································································· 58
3.2 厘清内容的变化关系············································································· 59
3.2.1 时间发展关系·················································································· 59
3.2.2 对比展示关系·················································································· 62
3.2.3 并列关系························································································· 63
3.2.4 循环关系························································································· 64
3.3 厘清风格与主题的贴合关系································································· 65
3.3.1 主题································································································ 65
3.3.2 元素重复························································································· 67
3.3.3 风格颜色························································································· 70
3.3.4 方向传输························································································· 71
第4 章 PPT 素材的绘制与搜索········································································· 75
4.1 绘制和搜索PPT 图标············································································ 76
4.1.1 手动绘制························································································· 76
4.1.2 在模板文件中复制············································································ 80
4.1.3 在网页中搜索·················································································· 81
4.2 搜索高质量图形图像············································································· 83
4.2.1 搜索图形的注意要点········································································ 83
4.2.2 图片层级衍生搜索············································································ 84
4.2.3 无版权图片下载··············································································· 87
4.2.4 图片裁剪························································································· 89
4.2.5 用Photoshop 抠图············································································· 90
4.2.6 在PPT 中调整图片样式···································································· 95
4.2.7 在Photoshop 中调整图片样式···························································· 96
4.3 下载、比对字体···················································································101
4.3.1 设计师下载字体的渠道····································································101
4.3.2 截图比对字体下载··········································································104
4.3.3 检测字体是否授权··········································································105
4.4 音乐的搜寻精选···················································································107
4.4.1 用关键字精选·················································································107
4.4.2 使用听歌识曲的APP 寻找·······························································107
4.4.3 在PPT 中裁剪音乐片段···································································108
第5 章 PPT 视频、背景视频的处理与应用····················································109
5.1 视频处理·······························································································110
5.1.1 视频框架封面·················································································110
5.1.2 视频内容裁剪·················································································112
5.1.3 触发播放························································································112
5.1.4 视频打包························································································116
5.2 视频背景的选用与设置·······································································118
5.2.1 背景视频选择要点··········································································119
5.2.2 设置3 要点····················································································120
5.3 用PPT 制作个性化短视频··································································123
第6 章 在PPT 中使用图表··············································································126
6.1 PPT 图表的5 大基本功能···································································127
6.2 垃圾图表的界定与处理·······································································129
6.3 图表优选·······························································································130
6.3.1 趋势展示：折线图比柱形图好·························································130
6.3.2 数据比较：条形图优于柱形图·························································130
6.3.3 结构展示：饼图优于柱形图·····························································131
6.3.4 用不同颜色标识散点图的数据点······················································131
6.4 在Excel 中创建图表············································································132
6.4.1 创建图表························································································132
6.4.2 添加数据标签和趋势线····································································133
6.4.3 制作双坐标图表··············································································134
6.5 在PPT 中绘制个性图表······································································136
第7 章 PPT 版式布局的3 块设计····································································138
7.1 封面版式布局设计···············································································139
7.1.1 竖向三分式和水平长宽式································································ 139
7.1.2 框线式文字装饰布局设计································································ 141
7.1.3 蒙版与平行卡片布局方式································································ 143
7.1.4 画中画版式设计············································································· 145
7.1.5 子版面版式设计············································································· 146
7.2 目录页版式设计·················································································· 146
7.3 页面版式设计······················································································ 149
7.3.1 选择与对比版式············································································· 150
7.3.2 聚合因素版式················································································ 151
7.3.3 过滤式版式···················································································· 152
7.3.4 全局分区版式················································································ 153
第8 章 页面细节设计的14 个技巧·································································· 159
技巧1 外形整齐························································································ 160
技巧2 视觉整齐························································································ 163
技巧3 模块元素间隔相同········································································· 164
技巧4 裁剪冗余元素················································································ 165
技巧5 遵循视觉走势················································································ 170
技巧6 绝对与相对的对称········································································· 172
技巧7 适度留白增加舒适度····································································· 173
技巧8 视觉关联························································································ 175
技巧9 颜色配置的冲突与协调································································· 177
技巧10 描述文本图形化··········································································· 179
技巧11 文字图示化··················································································· 180
技巧12 增强文字的可读性······································································· 184
技巧13 人气热度图的快速制作······························································· 185
技巧14 单图版式的通用设计···································································