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高等学校英语专业规划教材：跨文化交际学教程 
定 价：20 元
9 7 9 8 4 7 6 5 0 6 9 0 2 
首先，《跨文化交际学教程》的编写依据坚实的理论基础。其中很多内容都是作者在阅读大量的学术著作的基础上经过调查研究撰写而成的。各个章节的安排注重文化的对比分析，这是依据Landis&Brislin的跨文化培养方式的理论而设计的。学生通过对比分析，能够更深入地了解文化差异，从而积极提高跨文化交际意识和能力。
跨文化交际学这门课程日益受到外语教育界的重视。近年来，有关跨文化交际学的教材、著述也日益增多。本书是作者在广泛研究众多国内外论述后，并且在完成本科、研究生八轮跨文化交际学课程教学基础上编写而成的，在编写中注重自身的特色。
首先，本书的编写依据坚实的理论基础。其中很多内容都是作者在阅读大量的学术著作的基础上经过调查研究撰写而成的。各个章节的安排注重文化的对比分析，这是依据Landis&Brislin的跨文化培养方式的理论而设计的。学生通过对比分析，能够更深入地了解文化差异，从而积极提高跨文化交际意识和能力。 其次，本书的内容安排循序渐进，从理论到实践。前四章侧重理论基础、文化与语言的研究；五至八章侧重文化与言语行为、非言语行为的研究及性别研究，并探讨了如何培养跨文化交际的能力；后三章探讨了跨文化交际在全球化态势下与贸易、旅游以及教育的关系。 另外，本书的练习内容丰富，在考查学生对各章节知识掌握熟练程度的同时，通过小组活动培养学生的自学能力；练习中提供了与各章节知识紧密相关的网址，拓展了学生自学的空间；其中的Case study和Attribution training能够在提高学生学习兴趣的同时培养跨文化交际能力；每个章节都有参考课外书目的建议，利于学生拓展学习。 华中科技大学出版社杨鸥老师在本教程的编写中给予了大力支持，在此向她表示感谢。
Chapter One Introduction
1. What Is Culture？ 1. The definition of culture 2. The features of culture 2. Intercultural Communication 1. Definition and forms of intercultural communication 2. The development of intercultural communication 3. The Importance of Intercultural Communication 1. The economic imperative 2. The technological imperative 3. The self awareness imperative 4. The ethical imperative 5. The peace Imperative 6. The imperative of appreciating other cultures Chapter Two Words and Culture 1. Types of Meanings of a Word 1. Connotative meaning 2. Stylistic meaning 3. Affective meaning 4. Collocative meaning 2. Words Different in Denotation in Two Cultures 1. A term in one language that does not have a counterpart in another .. 2. Seemingly same words take on different denotations 3. The same denotation is expressed in different semantic fields 3. Words Different in Connotation in Two Cultures 1. Colors 2. Animals 3. Numbers Chapter Three Idioms and Culture l. Definition and Features of Idiom 2. Equivalent Idioms 3. Half Equivalent Idioms 4. Seemingly Equivalent Idioms 5. Non-equivalent Idioms 1. Literature 2. Mythology 3. Religion 4. Sports 5. Social life Chapter Four Fundamental Theories 1. Hall s High-Context and Low-Context Communication 2. Hofstede s Value Dimensions 1. Individualism and collectivism 2. High and low uncertainty avoidance 3. High and low power distance 4. Masculinity and femininity 3. Kluckhohn et al. s Value Orientations 1. Time orientation： past——present—— future 2. Activity orientation： being —— being-in-becoming —— doing 3. Relational （social） orientation： hierarchical —— collateral —— individualistic 4. Person-nature orientation： mastery —— harmonious —— submissive 5. Human nature orientation： good —— mixed —— evil 4. Kaplan s Cultural Thought Patterns Chapter Five Verbal Communication and Culture 1. Addressing 1. Definition and classification of addressing 2. Strategies of addressing and cultural differences 2. Invitation 1. Invitation in speech form 2. Invitation in written form 3. Compliment 1. Compliment across cultures 2. Lexical and syntactic structures of English compliment 3. Comparison on compliments between Chinese and English 4. Apology 1. The definition of apology 2. Strategies of apology 3. Comparison on apology between Chinese and English 5. Presenting Thanks 1. Frequency of presenting thanks 2. Ways of presenting thanks 3. Responses to thanks 6. Greeting and Parting 1. Greeting 2. Parting Chapter Six Nonverbal Communication and Culture 1. A Brief Introduction on Nonverbal Commtmication 1. Definition 2. Classification of nonverbal communication behaviors 3. Functions of nonverbal communication behaviors 2. Oculesics （ Eye Contact） 1. Functions of eye contact 2. Cross-cultural study 3. Gesture and Posture 1. Classification of gesture and posture 2. Cross-cultural study 4. Proxemics （Space） 1. Hall s space theory 2. Cross-cultural study 35. Haptics （Touch） 1. Classification of touch 2. Cross-cultural study 6. Chronemics （Time） 1. Hall s classification 2. Cross-cultural study Chapter Seven Gender Study 1. The Study of Gender Differences 1. Gender and sex 2. The study of gender differences 2. Gender and Verbal Communication 1. Difference in phonology 2. Difference in morphology and vocabulary 3. Difference in intonation 4. Different requirement for politeness 5. Difference in topics 6. Difference in language style 7. Difference in pitch 8. Difference in vocal segregates ， 3. Gender and Nonverbal Communication 1. Oculesics （Eye Contact） 2. Gesture and posture 3. Proxemics （Space） 4. Haptics （Touch） 5. Chronemics （Time） 4. Summary Chapter Eight Becoming Competent in Intercultural Communication 1. Managing Intercultural Conflicts 1. Types of conflicts 2. Potential problems in intercultural communication 3. Managing conflicts effectively 2. Cultivating Cultural Awareness 1. Levels of cross-cultml awareness 2. Approaches to cross-cultural training 3. Building Competence in Intercultural Communication Chapter Nine Intercultural Communication and Business 1. Communication Challenges in Business Setting 1. Work-related values 2. Communication styles 2. Intercultural Negotiation 1. Negotiation process 2. Negotiating successfully 3. Business Etiquette and Protocol 1. Appointment seeking and business meeting 2. Greeting etiquette and nonverbal behaviors 3. Giving gifts 4. Dining etiquette 5. Dressing etiquette Chapter Ten Intercultural Communication and Tourism 1. Communication Challenges in Tourism Contexts 1. Social norms 2. Culture shock 3. Language and food challenge 2. Intercultural Communication and Tourism 1. Relationship between hosts and tourists 2. Characteristics of tourist-host encounters 3. Relationship between tourism and culture 3. How to Be a Good Intercultural Tourist 1. Be a responsible eco-tourist 2. Get well-prepared before departure Chapter Eleven Intercultural Communication and Education .. 1. The Popularity of International Education 2. Intercultural Communication in Educational Settings 1. Roles for teachers and students 2. Grading and power 3. Admissions， affirmative action， and standardized tests 3. Other Issues and International Education 1. Communication， education， and cultural identity 2. Social issues and education Keys to Exercises References
Culture is a complicated notion. According to He et al. （2004:18）, there are morethan one hundred definitions offered by researchers, from different perspectives. To namejust a few of them, such as Halls definition: "For anthropologists, culture has long stoodfor the way of life of a people, for the stun of their learned behavior patterns, attitudes,and material things. " （ Hall 1959:43 ）. Hoebel and Frost （ 1976:6 ） defme it as an"integrated system of learned behavior patterns which are characteristic of the members ofa society and which are not the result of biological inheritance".
Samovar et al. （2000:36） define culture as: We define culture as the deposit of knowledge, experience, beliefs, values, actions, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group of people in the course of generations through individual and group striving. From the above definitions, we reach such a conclusion that culture can be broadenough to cover everything, or so narrow to cover only certain regions. This is bestrepresented in Scollon & Scollons definition （2000:126）. According to them, culture canbe divided into high culture （narrow sense） and anthropological culture （broad sense）. High culture focuses on intellectual and artistic achievements. One might speak of acity as having a great deal of culture because there were many art exhibits, concertperformances, and public lectures. Or we might speak of a particular period in history,such as the Elizabethan period of England, as a high point in Eng ish culture because of thegreat number of musicians and poets of that time whose works we still revere. The Tang period in Chinese history is generally regarded as a period of high culture as well. Anthropological culture refers to any of the customs, world view, language, kinshipsystem, social organization, and other taken-for-granted day-to-day practices of a peoplewhich set that group apart from other groups as a distinctive group. By using the anthropological sense of the word "culture", we mean to consider any aspect of the ideas, communications, or behaviors of a group of people which gives them a distinctive identity and which is used to organize their internal sense of cohesion and membership. In studies of intercultural communication, our concern is not with high culture, but with anthropological culture. Culture contains art, politics, economics, education, literature, language, and thought etc.
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