本书充分利用实际案例,增加趣味性和实用性,突出学生实际参与的环节,培养学生解决简单经济问题的能力,将党的二十大内容与教材编写紧密结合在一起,增强学生的爱国情怀、爱党情怀,并在世界观、人生观、价值观等方面进行引领。本书共包括十六个模块,依次是解读经济学、供求理论及其应用、弹性理论及其应用、消费者行为理论及其应用、生产者行为理论及其应用、成本与收益理论及其应用、市场理论及其应用、收入分配及其应用、解读徼观经济政策、国民收入核算、简单国民收入决定理论及其应用、IS-LM模型及其应用、失业和通货膨胀理论及其应用、经济增长理论及其应用、经济周期理论及其应用、解读宏观经济政策。其中,模块二至模块九主要讲授微观经济学的内容,模块十至模块十六主要讲授宏观经济学的内容。本书适用于高职高专财经商贸大类专业的学生用书,也可以作为经济学爱好者的自学教材。
王丹(1978-),女,教育学博士,河北对外经贸职业学院经济管理系主任、教授,河北科技师范学院兼职硕士生导师,秦皇岛市首批市管专家,河北省"三三三人才”第三层次。主要从事教育基本理论、道德教育和职业教育等方面的研究。多次在《教育研究》《教育科学》《教育评论》等国家重要学术期刊上发表学术论文五十余篇,出版学术专著二部,主编出版教材三部,主持完成省部级课题十余项。
模块一 解读经济学······································································································.(1)
单元一 经济学的研究对象···························································································.(1)
单元二 经济学的分类·································································································.(7)
单元三 经济学的发展简史···························································································(11)
模块二 供求理论及其应用····························································································(15)
单元一 需求理论及其应用···························································································(15)
单元二 供给理论及其应用···························································································(21)
单元三 均衡价格理论及其应用·····················································································(26)
模块三 弹性理论及其应用····························································································(32)
单元一 需求价格弹性及其应用·····················································································(32)
单元二 供给价格弹性及其应用·····················································································(37)
模块四 消费者行为理论及其应用·················································································(43)
单元一 效用理论及其应用···························································································(43)
单元二 基数效用论及其应用························································································(47)
单元三 序数效用论及其应用························································································(52)
模块五 生产者行为理论及其应用·················································································(57)
单元一 生产者行为理论及其应用··················································································(57)
单元二 短期生产函数及其应用·····················································································(65)
单元三 长期生产函数及其应用·····················································································(69)
模块六 成本理论和收益理论及其应用··········································································(75)
单元一 成本理论及其应用···························································································(75)
单元二 收益理论及其应用···························································································(82)
模块七 市场理论及其应用····························································································(87)
单元一 市场结构类型及其特点·····················································································(87)
单元二 完全竞争市场·································································································(92)
单元三 完全垄断市场·································································································(95)
单元四 垄断竞争市场······························································································.(102)
单元五 寡头垄断市场······························································································.(106)
模块八 收入分配及其应用·························································································.(112)
单元一 生产要素需求与供给及其应用·········································································.(112)
单元二 工资、资本要素、地租和利润·········································································.(117)
单元三 社会收入分配······························································································.(125)
模块九 解读微观经济政策·························································································.(131)
单元一 市场失灵与微观经济政策···············································································.(131)
单元二 外部性·······································································································.(136)
单元三 公共物品与公共资源·····················································································.(139)
单元四 不对称信息与风险························································································.(144)
模块十 国民收入核算································································································.(148)
单元一 国民收入核算的总量指标···············································································.(148)
单元二 国内生产总值的核算方法···············································································.(156)
模块十一 简单国民收入决定理论及其应用································································.(164)
单元一 消费函数与储蓄函数·····················································································.(164)
单元二 均衡国民收入的决定·····················································································.(172)
单元三 乘数效应····································································································.(180)
模块十二 IS-LM模型及其应用··················································································.(186)
单元一 IS 曲线——产品市场均衡···············································································.(186)
单元二 LM 曲线——货币市场均衡·············································································.(193)
单元三 IS-LM 模型·································································································.(202)
模块十三 失业和通货膨胀理论及其应用····································································.(206)
单元一 失业理论及其应用························································································.(206)
单元二 通货膨胀理论及其应用··················································································.(213)
模块十四 经济增长理论及其应用··············································································.(221)
单元一 经济增长理论······························································································.(221)
单元二 经济增长的决定因素·····················································································.(224)
单元三 社会生活中的经济增长··················································································.(227)
模块十五 经济周期理论及其应用··············································································.(229)
单元一 经济周期理论······························································································.(229)
单元二 经济周期的类型···························································································.(232)
单元三 社会生活中的经济周期理论············································································.(234)
模块十六 解读宏观经济政策·····················································································.(239)
单元一 宏观经济政策概述························································································.(239)
单元二 财政政策····································································································.(242)
单元三 货币政策····································································································.(250)
参考文献·····················································································································.(257)