Negotiation Skills 谈判技能(欧阳美和)(G)
定 价:30 元
丛书名:高职高专商务英语系列教材
- 作者:欧阳美和 主编
- 出版时间:2013/8/1
- ISBN:9787542940179
- 出 版 社:立信会计出版社
- 中图法分类:C912.35
- 页码:229
- 纸张:胶版纸
- 版次:1
- 开本:16开
欧阳美和编著的《谈判技能》一书的编写,以内容为先导,以实用为原则,以够用为尺度,共包括八个单元。这八个单元的内容涉及商务谈判的主要方面,如商务谈判人员应具有的基本素质、商务谈判的基本步骤、商务谈判的基本技巧、商务谈判中争议的处理等。每个单元的后面还有一个商务谈判小贴士,帮助读者快速自然地掌握商务谈判的基本技巧。本书的练习形式多样,主题明确,任务适中;既有商务谈判知识的提炼,又有商务谈判案例的体现;既是英语能力的提高需要,更是商务谈判技能增长的功利所在。《谈判技能》一书的编者对现行国内外同类教材进行了对比研究,注意吸取其优点,以我国专门用途英语(ESP)教学改革成果和现阶段我国专门用途英语人才培养特点为依据,突出教学内容的针对性和实用性。以教师为主体、以学生为主导,强调学生的学习效果。
Unit 1 What is Negotiation 1.1 Is Negotiation Necessary 1.2 Different Types of NegotiationUnit 2 Importance of Acquiring Negotiation Skills 2.1 Importance of Negotiation Skills 2.2 Key Negotiation Skills 2.3 How to Develop Negotiating SkillsUnit 3 What Makes a Good Negotiator 3.1 What Sort of Negotiator are You 3.2 How Can You Become a Good NegotiatorUnit 4 Negotiation Strategies and Methods 4.1 What's Your Negotiation Strategy 4.2 Negotiation MethodsUnit 5 Phases of Negotiation 5.1 Preparation Phase 5.2 Opening Session 5.3 Bargaining Phase 5.4 Settlement PhaseUnit 6 Negotiation Styles 6.1 Competitive Style 6.2 Weak Style 6.3 Collaborative StyleUnit 7 Conflict Resolution Skills 7.1 How does Conflict Arise 7.2 Learning Better Conflict Resolution Skills 7.3 Negotiation Conflict StylesUnit 8 Business Negotiation Cases 8.1 The Importance of Business Communications 8.2 Creative Problem Solving in Negotiations 8.3 Negotiation Overconfidence