《21世纪立体化高职高专规划教材·财经系列:新编电子商务英语》是一本电子商务专业的英语教材,内容涉及电子商务管理、技术与应用等各个方面,旨在培养与提高学生阅读理解和翻译电子商务英语文献的能力。本书选取了最新的电子商务领域的英文文章,在内容的编排上由浅入深,基本涵盖了电子商务的各个主要方面。文章难度适中,语言流畅,既具有很强的专业性,又具有很好的可读性。本书每一课后均有词汇、注释、练习与阅读文章,附录部分还提供了课文和阅读文章的翻译,非常适合读者学习和阅读。
Unit One What is E-commerce
Text
Exercises
Reading Materials Computer Screens are Darkening in China
Unit Two Models of E-commerce
Text
Exercises
Reading Materials What Is E-learning
Unit Three Shopping on the Internet
Text
Exercises
Reading Materials How to Make a Web Page
Unit four E-marketing
Text
Exercises
Reading Materials How to Build a Website that Sells
Unit Five Tools of Payment
Text
Exercises
Reading Materials Security
Unit Six Internet Security
Text
Exercises
Reading Materials Secure Electronic Transaction (SET)
Unit Seven Establishing Business Relationships
Text
Exercises
Reading Materials How to Find a Business Wholesale Supplier Online
Unit Eight Inquiry,Offer,Counter-offer and Acceptance
Text
Exercises
Reading Materials An order
Unit Nine Contract
Text
Exercises
Reading Materials How to Write a Contract
Unit Ton How to Build a Wabsite
Text
Exercises
Reading Materials What is a Top-level Domain,Anyway
Unit Eleven Cases of E-commerce
Text
Exercises
Reading Materials Online Shopping
Appendix Translation to the Texts and Reading Materials
References