本书将国际贸易中最广泛、频繁使用的语言英语与国际贸易业务充分地融合,让学习者能实实在在地运用英语和外贸业务技巧解决些问题,使外贸谈判顺利、经营顺畅。全书分11个单元,内容涉及外贸业务流程的各环节,包括建立业务联系、询盘和答复、报价、还盘、接受、订货、签约、支付、备货、包装、检验、装运、保险、异议、索赔、仲裁等。
本书以“好用、务实、有特色”为宗旨,在遵循外贸业务准确清晰、英语地道纯正原则的基础上,力求不仅灌输知识,还可提升能力。将国际贸易中最广泛、频繁使用的语言英语与国际贸易业务充分地融合,让学习者能实实在在地运用英语和外贸业务技巧解决些问题,使外贸谈判顺利、经营顺畅。全书分11个单元,内容涉及外贸业务流程的各环节,包括建立业务联系、询盘和答复、报价、还盘、接受、订货、签约、支付、备货、包装、检验、装运、保险、异议、索赔、仲裁等。
本书既可作为大专院校外经贸专业的外贸英语教材使用,也可供外经贸从业者和广大英语爱好者自学使用。
考虑到市面上已有的《外贸英语函电与会话》、《外贸函电》、《外贸英语口语》等书侧重英语语言知识的讲解,而《国际贸易实务(双语)》和其汉语版的重点在国际贸易、进出口业务知识,我们编写这本《实用外贸英语》,不是上述两类教材的简单重复,力争有所突破,以“好用、务实、有特色”为宗旨,在遵循外贸业务准确清晰、英语地道纯正原则的基础上,力求不只灌输知识,尽可能提升能力,将国际贸易中最广泛使用的语言——英语与国际贸易业务充分融合,让学习者能实实在在地运用英语和外贸业务技巧解决些问题,使外贸谈判顺利、经营顺畅,为国际经贸复合型人才的培养作点儿努力。为此,编者结合自身长期的外贸从业经验和外贸英语教学经验,并参考大量专家学者的著作,对编写方案、结构和内容,作了一些特别的安排。本书中“外贸”和“英语”,不再互为所谓“定语”与“主语”,每一单元中专门著有一节纯英文的Solution to Problem(解决之道)。
Part 1 Negotiation of Business
Unit 1 Establishing Trading Relations 3
Section 1 Introduction 3
Section 2 Correspondence 4
Section 3 Dialogues 12
Dialogue 1 12
Dialogue 2 12
Dialogue 3 13
Section 4 Exercises 14
Section 5 Solution to Problem 16
Unit 2 Inquiries and Replies 19
Section 1 Introduction 19
Section 2 Correspondence 20
Section 3 Dialogues 25
Dialogue 1 25
Dialogue 2 26
Section 4 Exercises 27
Section 5 Solution to Problem 29
Unit 3 Bargaining 31
Section 1 Introduction 31
Section 2 Correspondence 44
Section 3 Dialogues 50
Dialogue 1 50
Dialogue 2 51
Dialogue 3 52
Section 4 Exercises 54
Section 5 Solution to Problem 55
Unit 4 Ordering 58
Section 1 Introduction 58
Section 2 Correspondence 59
Section 3 Dialogues 63
Dialogue 1 63
Dialogue 2 64
Section 4 Exercises 66
Section 5 Solution to Problem 67
Unit 5 Contracts 68
Section 1 Introduction 68
Section 2 Correspondence 74
Section 3 Dialogues 77
Dialogue 1 77
Dialogue 2 78
Section 4 Exercises 80
Section 5 Solution to Problem 82
Unit 6 Terms of Payment 83
Section 1 Introduction 83
Section 2 Correspondence 99
Section 3 Dialogues 103
Dialogue 1 103
Dialogue 2 104
Section 4 Exercises 105
Section 5 Solution to Problem 106
Part 2 Fulfillment of Contract
Unit 7 Shipment 111
Section 1 Introduction 111
Section 2 Correspondence 128
Section 3 Dialogues 133
Dialogue 1 133
Dialogue 2 134
Section 4 Exercises 135
Section 5 Solution to Problem 137
Unit 8 Insurance 139
Section 1 Introduction 139
Section 2 Correspondence 150
Section 3 Dialogues 152
Dialogue 1 152
Dialogue 2 153
Dialogue 3 154
Section 4 Exercises 155
Section 5 Solution to Problem 157
Unit 9 Packing and Inspection 159
Section 1 Introduction 159
Section 2 Correspondence 168
Section 3 Dialogues 173
Dialogue 1 173
Dialogue 2 174
Section 4 Exercises 175
Section 5 Solution to Problem 177
Unit 10 Complaints, Claims and
Arbitration 179
Section 1 Introduction 179
Section 2 Correspondence 186
Section 3 Dialogues 192
Dialogue 1 192
Dialogue 2 192
Section 4 Exercises 194
Section 5 Solution to Problem 196
Unit 11 Telegrams and Telex 199
Section 1 Introduction 199
Section 2 Correspondence 203
Section 3 Exercises 214
Section 4 Solution to Problem 215
Appendix 1 Business Letter Writing 216
Appendix 2 Important Ports 222
Appendix 3 Commonly Used
Vocabulary 229
Appendix 4 Useful Abbreviations 273
Appendix 5 Key to Exercises 284
Bibliography 299
Section 1 Introduction
1. Origin of Establishing Business relations(建立业务关系的原因)
To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. As it is well known, customers are the basis of business development and expansion. No customers, no business, and no orders, no the company.
对于一个新成立的公司或一家希望扩大其业务范围和营业额的老公司来说,与潜在的交易商建立业务关系是极其重要的经营举措之一。众所周知,客户是企业发展和扩张的基础。没有客户,就没有生意,没有订单,没有公司。
2. Channels of Establishing Business Relations(建立业务关系的渠道)
Usually information about the merchants in foreign countries can be obtained through the following sources:
(1) The exhibitions and trade fairs;
(2) Banks;