国际商务礼仪_白士彦，许秀妍_9787566316868

　　《国际商务礼仪/展望全国高等院校英语专业系列精品教材》*鲜明的特点是其实用性与实时性。在内容安排上，通过基本的理论引导，《国际商务礼仪/展望全国高等院校英语专业系列精品教材》围绕国际商务活动中核心的商务场景和环节进行了具有代表性的讲解和案例分析，并引导学生自主思考并解决问题。语言表述简明，能够让学生更好地在英语语言环境中理解掌握国际商务礼仪。

　　全书共分十个章节。

　　第一章为国际商务礼仪绪论，总体介绍了商务礼仪与国际商务的关系和基本知识。第二章、第三章、第四章介绍日常国际商务办公环境下的礼仪，如称呼、拜访、着装以及办公室礼仪等。培养学生在日常国际商务交流中的模式化习得。第五章、第六章介绍商务接待与会客之道，包括不同文化下接待风格的迥异、馈赠礼品礼数的差异等等。第七章为国际商务沟通礼仪，介绍了从宏观的国际通用的沟通风格介绍到跨文化视角下沟通的差异。第八章、第九章、第十章分别以三个主题为核心，介绍了国际商务会议、国际商务用餐以及宗教文化对商务礼仪的影响。《国际商务礼仪/展望全国高等院校英语专业系列精品教材》结合知识测试、案例阅读，讨论了中西方文化观的融合与差异，中西方世界观在对知识、社会、自然、宇宙等认识方面的差异与互补，以及在商务沟通中的体现。

　　随着国际政治、经济及文化的往来日趋频繁，国际商务礼仪作为一门实用性较强的交叉学科正日益受到外语教育界以及商务界的广泛关注。国内外有越来越多的高校开设国际商务礼仪课程，并受到学生的普遍欢迎。为适应国际商务礼仪教学和现实的需求，编者针对我国普通高等院校的学生，编写了以理论指导为依托，应用性为主的《国际商务礼仪》，旨在丰富学生在跨文化背景下从事商务活动的知识，增强学生在不同文化和背景下的体验，以提高学生跨文化商务沟通的能力。

　　本书最鲜明的特点是其实用性与实时性。在内容安排上，通过基本的理论引导，本书围绕国际商务活动中核心的商务场景和环节进行了具有代表性的讲解和案例分析，并引导学生自主思考并解决问题。语言表述简明，能够让学生更好地在英语语言环境中理解掌握国际商务礼仪。

　　全书共分十个章节。

　　第一章为国际商务礼仪绪论，总体介绍了商务礼仪与国际商务的关系和基本知识。第二章、第三章、第四章介绍日常国际商务办公环境下的礼仪，如称呼、拜访、着装以及办公室礼仪等。培养学生在日常国际商务交流中的模式化习得。第五章、第六章介绍商务接待与会客之道，包括不同文化下接待风格的迥异、馈赠礼品礼数的差异等等。第七章为国际商务沟通礼仪，介绍了从宏观的国际通用的沟通风格介绍到跨文化视角下沟通的差异。第八章、第九章、第十章分别以三个主题为核心，介绍了国际商务会议、国际商务用餐以及宗教文化对商务礼仪的影响。本书结合知识测试、案例阅读，讨论了中西方文化观的融合与差异，中西方世界观在对知识、社会、自然、宇宙等认识方面的差异与互补，以及在商务沟通中的体现。随着中西方文化、经济沟通的不断加强，国际商务礼仪的养成是对当代国际性人才的必然要求。

　　由于时间、资料、编者能力等条件的限制，书中定有不足之处，恳请读者提出宝贵的意见，批评指正，以便再版时及时更正。

　　I was riding the elevator a few weeks ago with a Chinese colleague here in the Journal's Asian headquarters. I smiled and said, "Hi." She responded, "You've gained weight."

　　I might have been appalled, but at least three other Chinese co-workers also have told me I'm fat. I probably should cut back on the pork dumplings. In China, such an intimate observation from a colleague isn't necessarily an insult. It's probably just friendliness.

　　There's a lot that goes on in Chinese workplaces that mystifies-and occasionally embarrasses-the expatriates pouring into China. Chinese people draw the lines between personal and work space differently from Americans. Beyond weight and body shape, office small talk here often includes the size of your apartment and your salary. Sometimes, my Chinese colleagues nap at their desks during lunch.

　　Some Chinese office characteristics came about loecause corporations here embrace the idea of company as surrogate family. Many offices have a "tea lady", who spends all day making tea and heating lunches-kind of an office nanny. For Lunar New Year, bosses give employees red envelopes filled with money, as family elders do, and host a banquet complete with games, prizes and karaoke.

　　Shoe habits suggest that Chinese women feel more at home in the office. Many female American executives commute to work in sneakers and put on professional shoes in the office.Chinese women are likely to do the opposite; slipping out of the Manolo Blahniks they wore to get to work and into slippers at their cubicles.

　　When American lawyer Jennifer Gallo moved to Beijing a few months ago, she had to go from her own office in San Francisco-"my little haven", she called it-into a shared room with another lawyer. After one day of polite silence in the new office, Ms. Gallo's Chinese office mate cried out, "Jennifer Gallo, you are incorrigible!"

　　Her co-worker's problem: too much quiet. "My Chinese colleagues seem to thrive on noise and community", says Ms. Gallo, 30. She's surrounded, she says, by loud phone talk, buzzing gadgets and a "concert ofring tones". Her office mate's phone blasts "Work It" by Missy Elliott.

　　But the lack of personal space goes beyond noise, she says. "It goes to the very heart of this American idea that certain things are better left unsaid." In recent months, Ms. Gallo has been given assessments of her wardrobe ("very nice, could be European"), muscle tone ("flabby", a translation settled on after consultation with a group of English speakers) and childbearing prospects ("certain to have many boys").

　　Of course, there's plenty about American office culture that confuses Chinese employees who join US companies out here. They're baffled by '6brown-bag lunch" conferences, during which junior staffers rudely chomp while somebody senior is giving a talk. It's rude because it mixes a social event with an official one.

　　"Chinese law firms would not have this kind oflunch," says Qian Wei, 26, who works at an American law firm in Beijing. "Maybe we would go outside to a really good restaurant to drink and chat for a while. But in the US, people pay much more attention to efficiency."

　　Also, Chinese offices tend to be hierarchical, and employees wouldn't think of calling their boss by lus or her first name. So while there are often close relationships between Chinese coworkers, American managers' efforts to seem egalitarian can backfire.

　　Justine Lee, 35, who works for an American manufacturer in Hong Kong, says her boss caused havoc with an annual ritual of meeting with all his employees individually. "People tried to work out their ' smartest' question a month in advance. It became a big project for the Chinese staff every year", she says. Afi.er a couple years, her boss dropped the idea.

　　Most of the time, she adds, Chinese people do their best to avoid bumping into their American colleagues. "The Chinese staff don't know how to hold small talk with Americans", she says. Direct translations of Chinese chatter can come across as confusing or intrusive in English. One of the most common is "Have you eaten?" which is less of an invitation to lunch and more of a."How are you?"

　　……

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