目前的学术研究兴趣集中在跨国企业的进入行为和扩张行为两方面，而对于同样重要的跨国企业的退出行为却缺乏相关的理论和实证研究。鉴于此，本书不仅以环境-战略-绩效范式等多种理论为基础提出一个综合性的理论框架，追溯影响对外直接投资企业退出决策的主要因素，而且以中国对外直接投资企业为样本对研究框架进行了验证。
LIST OF FIGURES AND TABLES
CHAPTER 1：INTRODUCTION
1.1 SCOPE OF THE RESEARCH
1.2 RESEARCH OBJECTIVES
1.3 CONTRIBUTION OF THE STUDY
1.4 STRUCTURE OF THE BOOK
CHAPTER 2：LITERATURE REVIEW
2.1 DATA SOURCE OF THE LITERATURE REVIEW
2.2 GENERAL STATUS QUO/TRENDS IN RESEARCH ON EXIT BEHAV-IOUR
2.3 DISCIPLINE-SPECIFIC RESEARCH ON EXIT BEHAVlOUR
2.4 RESEARCH ON INTERNATIONAL EXIT AND FDI FIRMS' EXIT
2.5 CONCLUSION
2.6 SUMMARY
CHAPTER 3：MODEL DEVELOPMENT AND RESEARCH HYPOTHESES
3.1 FOCUSES OF CURRENT RESEARCH
3.2 THEORETICAL BASES FOR THE CONCEPTUAL FRAMEWORK
3.2.1 The ESP Paradigm
3.2.2 Fit Theory
3.2.3 Dynamic Capabilities Theory and the.Fheory of Competitive Advantage'
3.3 CONCEPTUAL FRAMEWORK
3.4 RESEARCH HYPO.THESES
3.4.1 Environmental Factors and International Marketing-mix Strate-gies.
3.4.2 International Marketing Strategies and International Perform-ance
3.5 SUMMARY
CHAPTER 4：RESEARCH DESIGN
4.1 GENERAL RESEARCH DESIGN STRATEGY
4.2 RESEARCH METHODS FOR DATA COLLECTION
4.3 DEVELOPMENT OF THE QUESTIONNAIRE
4.3.1 Specifying the Information Needed
4.3.2 Determining the Content of Individual Questions
4.3.3 Overcoming the Respondent's Inability and Unwillingness to Answer
4.3.4 Choosing the Question Structure
4.3.5 Choosing the Question Wording
4.3.6 Arranging the Questions in Proper Order
4.3.7 Identifying the Form and Layout
4.4 REVOEWONG THE QUESTIONNAIRE
4 5 ELIMINATING PROBLEMS BY PILOT-TESTING
4.6 REVISING THESUESTIONNAIRE AND IMPLEMENTING THE MAIN STUDY
4.7 ADMINIS了RATION OF THE SURVEY
4.7.1 Defining the Population
4.7.2 Selecting the Sampling Frame
4.7.3 Choosing a Sampling Method
4.7.4 Specifying the Sample Size
4.7.5 Collecting the Data
4.8 PROFILE OF THE SAMPLE
4.9 NON-RESPONSE BIAS
4.10 COMMON METHOD BIAS
4.11 ENDOGENEITY
4.12 SUMMARY
CHAPTER 5：DATA ANALYSIS AND RESULTS
5.1 EXAMINING THE DATA
5.1.1 Missing Data
5.1.2 0utliers
5.1.3 Testing the Assumptions of Multivariate Analysis
5.2 CONFIRMATORY FACTOR ANALYSIS
5.3 CONTROL VARIABLES
5.3.1 Control Variables in the ES Model
5.3.2 Control Variables in the SPS Model
5.4 VALIDITY AND RELIABILITY ASSESSMENT
5.5 STRUCTURAL EQUATION MODELLING：HYPOTHESES TESTING
5.5.1 Assessment of the ES Model
5.5.2 Assessment of the SPS Model
5.6 SUMMARY
CHAPTER 6：DISCUSSION
6.1 THE KS （ENVIRONMENT-STRATEGY） MODEL
6.1.1 Government Assistance and International Marketing Adaptation
6.1.2 Environmental Difference and International Marketing Adapta-tion
6.1.8 Competitive Intensity and International Marketing Adaptation
6.1.4 Centralisation and International Marketing Adaptation“”
6.1.5 Degree of Internationalisation and International Marketing Ad-aptation
6.2 THE SPS （STRATEGY-PERFORMANCE-STRATEGY） MODEL
6.2.1 Strategic Co-alignment among the International Marketing-mix Adaptation and International Performance
6.2.2 Strategic Co-alignment among International Marketing-mix Ad-aptation and Competitive Advantage
6.2.3 International Marketing Capabilities and Competitive Advan-tage
6.2.4 Strategic Co-alignment among the International Marketing-mix Adaptation， International Marketing Capabilities， and Interna-tional Performance
6.2.5 Strategic Co-alignment among the International Marketing-mix Adaptation， International Marketing Capabilities， and Competitive Advantage
6.2.6 Competitive Advantage and International Performance
6.2.7 Strategic Fit and International Performance
6.2.8 International Performance and Exit from the Foreign Market
6.2.9 Strategic Fit and Exit from the Foreign Market
6.2.10 International Performance， International Marketing Capabili-ties， and Exit from the Foreign Market
6.2.11 Strategic Fit， International Marketing Capabilities， and Exit from the Foreign Market
6.3 THE ESPS （ENVIRONMENT-STRATEGY-PERFORMANCE-STRATEGY）MODEL AS A WHOLE
CHAPTER 7：CONCLUSION
7.1 RESEARCH IMPLICATIONS
7.1.1 Theoretical Implications
7.1.2 Managerial Implications
7.2 RESEARCH LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH
REFERENCES
APPENDICES
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